About Us

About Us

In our ever developing world of social media and global networking, where a message or an idea can one reach a person or millions in an instant; communication is border-less, limitless and liberating. It is hard to imagine our lives without it. But there are those messages that despite the latest apps and media, fail to send or a simply lost in translation.

No amount of media applications can compensate for the basic human need to understand and respect the “other”. Today communication between human beings of different cultures and faiths has often become complicated by hate, prejudice, ignorance and lack of understanding. Stereotypes develop and barriers raised.

The good news is that negatives can be turned into positives.

The Salam Project is an attempt to face the many issues that have stopped the flow of communication and understanding between Saudi Arabia and the world beyond. It is an honest and safe forum for open discussion and positive understanding for Saudis and non-Saudis alike, to appreciate what we share in common and talk about some of those more awkward issues, that have been overly complicated by lack of understanding and communication creating unnecessary barriers of misunderstanding from both sides.